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Friday, 13 December 2013

MASTERS OF LUXURY 2013 | World's Leading Luxury event in Amsterdam | The Millionaire Fair

Masters of Luxury
World's Leading Luxury Event

A few months ago, I was contacted by the organizing committee of Masters of Luxury in Amsterdam (previously known as the Millionaire Fair). They inquired if I was interested in participating in this illustrious event. 

I told them that, while I do give demonstrations on a regular basis, when it comes to fairs and other events, I mostly participate as a member of “Pearls of Craftsmanship”.

I introduced them to “Pearls of Craftsmanship”, a “Quality Label” for craftsmanship of the highest standard and explained how this group of passionate craftsmen shared their trades and techniques in the form of demonstrations during cultural and commercial events.

 “Pearls of Craftsmanship” is best compared to the interesting articles in a glossy magazine; it’s namely these articles that make the magazine interesting.” Inadvertently, I had made an educational as well as an instructive remark. 

In the meantime, I paid a little visit to the website of Masters of LXRY and made it clear to them that, although I saw a lot of luxury, the term “Masters”, for me personally, didn’t really apply to what I saw. I explained to them that high standard craftsmen, the actual manufacturers of the “luxury”, are all too often left out of the limelight and undeservedly so.

The organizing committee of Masters of LXRY was open to the idea of having craftsmen present and approximately two months later, I was contacted again with the joyful news that they had decided to invite our “Quality Label” to their event. 7 of our members were selected to demonstrate their trade on “The Market” of Masters of LXRY. Unfortunately, in a later stage, we had to decline their generous offer, seeing as we just couldn’t agree with their plans and ideas.

The problem we were facing was comparable to that of a master chef of a 3 star restaurant who is allowed to show how he cuts the vegetables, but who isn’t allowed to show/have people taste the end result; a wonderful opportunity gone begging for our Quality Label and an unfortunate development for the visitors of Masters of Luxury as well. I’m certain that we would have been a great addition to this event.

…but the story doesn’t stop there.

A few weeks ago I had a chance encounter with a top company from Amsterdam. And believe it or not, this company turned out to be one of the participants of Masters of LXRY. The manager had visited my website a few times before in the past and he was pleasantly surprised by the quality of my work. He informed me of the fact that he was going to be present at the event and let me know that he would be delighted to show some of my work to the visitors of Masters of Luxury. This offer was impossible to refuse. It just goes to show, it is a small world indeed.
Below you can find a small impression of his stand.

This exclusive fair takes place in the RAI in Amsterdam 
between 12 and 16 December 2013.


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